Obvious Beauty

Imagined by the perfumer David Frossard, Obvious sets itself apart as a high-end perfume brand, honouring French excellence and a commitment to the environment. Responding to contemporary desires, it embodies a subtle fusion of simplicity and elegance, with respect for the self and for the environment. Each choice made by Obvious reflects a deep concern for sustainability, with a preference for environmentally-responsible and natural raw ingredients. The alcohol used is certified organic and the bottles are designed in recycled and recyclable glass. Plastic-free stoppers in agglomerated cork are made from surplus material from the wine industry. This environmentally-responsible process does not mean compromising quality or price. Obvious strives to offer exceptional perfumes at fair prices allowing them to support a fair supply chain and sustainable development. Among the brand's iconic notes, you will find vanilla, oud, orange blossom, wood and pistachio. Its natural ingredients are authentic, versatile and timeless.