Canada Goose

Long shunned by the most discerning fashion fans, technical clothing has now become an integral part of everyone's wardrobe. The reason? Exceptional quality, coupled with appealing design. Leading the way is the Canadian brand Canada Goose, whose parkas and jackets are now regarded as classics that can be spotted everywhere as soon as the temperature drops. The label's popularity might imply that it's a brand with an age-old history, but the reality is quite different. Founded in 1957 in Toronto by Sam Trick under the name Metro Sportswear Ltd., the brand first made its mark producing snowmobile jackets and suits. It was in 1970 that David Reiss, the founder's son-in-law, began manufacturing down-filled garments. Using a new machine, he designed a fresh range and created the Snow Goose brand, later renamed Canada Goose.
Everything happened very quickly. In 1980, the Canadian design house developed its iconic Expedition parka, nicknamed the "Big Red". Designed for scientists at the McMurdo Station in Antarctica, this padded white duck down jacket is developed to keep the body warm in temperatures of -30°C and below. The classic model resulted in a string of successors, designed for slightly less extreme weather conditions.
The Canada Goose label is also remarkable for its commitment to nature conservation and human well-being. Since 2007, the brand has been collaborating with Polar Bears International (PBI), whose work involves protecting polar bears' natural habitat. And with good reason, as two-thirds of this white giant's world population live in Canada. Each season, the PBI range includes several pieces, with a percentage of all profits donated to the organisation. But that's not all. Since 2009, the brand has also been providing Inuit seamstresses in the Canadian Arctic with fabric to help them make clothing and outdoor wear for their communities.