Rev Women

With Moroccan origins and French inspirations, Martine Sitbon has made her mark. An emblematic style icon of the 80s and 90s, she made a place for herself in the big fashion houses of France and around the world, before founding her own brand in 1986. After the brand closed in 2004, Martine chose discretion without completely disappearing from the fashion scene. In 2023, nearly 20 years later, she began a new adventure, partnering with the brothers Laurent and Arik Bitton, founders of the brand Iro, to start REV, a women's ready-to-wear brand. To create her first signature collection, the designer took inspiration from her earlier brand and its rock, androgynous, contemporary feel. "Revisiting the past for the future", that's the credo that guides the REV wardrobe. The trio of designers uses high-quality materials like virgin wool, silk, cotton and leather for their colourful, unexpected pieces, reinterpreting and modernising the iconic feminine silhouette of the 80s and 90s. Meticulous draping and flowy materials characterise their updated classics like the miniskirt, blazer, evening dressing and jeans. At REV, relive the 80s with a twist of modernity.