Olaplex Beauty

Founded in 2014, Olaplex is an innovative haircare brand that transformed the beauty industry with products that repair damaged hair. Created in collaboration with chemists Dr Craig Hawker and Dr Eric Pressly, the brand developed a patented technology that targets the broken disulfide bonds in hair that often result from various chemical hair treatments like dying, or mechanical treatments like heat styling. The revolutionary Olaplex formula utilises the active ingredient bis-aminopropyl diglycol dimaleate to restore these broken bonds, making hair stronger and healthier. The brand's iconic Olaplex No. 3 treatment is an at-home treatment that became popular for reducing damage and strengthening hair. The range expanded to shampoos, conditioners, and hair masks, all designed to maintain hair health and to protect against future damage. The brand quickly gained recognition, not only among professionals but among household users. Whether those with chemically-treated or damaged hair, or simply those who wish to improve their hair health, Olaplex offers an efficient and superior solution.