Louisa Ballou Women

Thanks to its extraordinary visual identity, the brand Louisa Ballou quickly became a reference in women's ready-to-wear. Inspired by the designer's childhood on the American shores of South Carolina, Louisa Ballou stands out with its contemporary beachwear. The eponymous brand was founded in 2018 with a debut collection of bold swimwear, recognizable for their shimmering colours and vibrant floral and tropical prints. The designer illustrates each pattern, creating real artworks in a unique, graphic style. Another particularity? Feminine silhouettes punctuated with asymmetrical cut-outs and metal inserts. Louise Ballou designs a modern wardrobe which perfectly highlights all body types, thanks to its statement swimsuits, vaporous dresses and wide, flowy pants which are super relaxed. It's a brand with arty accents that will continue to generate buzz.