Eudon Choi Women

Graduate of the Royal College of Arts in London where he settled, the Korean Eudon Choi started his eponymous brand in 2009. Lauded from all sides, and notably by the British Fashion Council - he was the recipient of the 2016 Fashion Trust - for his refined, intellectual approach, Choi keeps his designs playful. He designs serious clothing and accessories in terms of their beauty and originality, intended to adapt to all styles and personalities and as such to be easily integrated into all wardrobes. Initially trained in menswear, the designer delivers pieces tinted with androgyny, inspired by masculine cuts, but smartly constructed so that once worn, they reveal their feminine power. In Eudon Choi collections, the minimalism of pure lines meets the sophistication of unexpected details and vibrant colours. This stripped down and unique aesthetic is applied to the London brand's jackets, dresses, pants and knits. The same style is found in the brand's surprising geometric brands designed in collaboration with Louis Quatorze, a Korean brand with French heritage that shares Eudon Choi's irreproachable know-how and timelessness.