Inventing the "New French Style" 75 years ago, Pierre Balmain immediately made his eponymous fashion house the precursor of a new, irreverent feminine haute couture that challenged the conventions of his time. Armed with this revolutionary audacity, Pierre was one of the young French designers who orchestrated the golden age of mid-century couture, making Paris the world capital of fashion. Since 2011, Olivier Rousteing, Creative Director of Balmain, has continued to develop the extraordinary legacy of Pierre Balmain for our times. He has stayed true to that original commitment to creating clothing imprinted with the values of inclusivity and dynamism, a commitment which has a legion of admirers around the world. The result is a unique and immediately recognisable Balmain silhouette that highlights the Maison's artisanal savoir-faire through collections that evoke Parisian elegance.
