Between consistent research and deep environmental commitments, the Japanese brand ASICS hasn't stopped innovating since its creation by Kihachiro Onitsuka in 1949. The name of the brand is an acronym of the Latin expression "Anima sana in corpore sano", which means, a healthy soul in a healthy body. This philosophy guides the vision of ASICS, which favours an active lifestyle for optimal health. At first, the brand specialised in the production of basketball shoes, but over the years, their product range grew to include other types of footwear and clothing for sports like tennis, volleyball, hiking and more. Innovation is at the heart of the brand, with patented technologies like gel systems which provide shock absorption for joints during exercise. This Japanese brand also places a major importance on sustainability and the planet, actively committing to minimising its environmental impact by using recycled materials, reducing waste from production, and constantly seeking out better, more environmentally respectful methods. ASICS' reputation is solidly established among professional athletes and sports lovers around the world. Its high-quality clothing and accessories, its unequalled comfort and exceptional performance make it the brand of choice across disciplines, from tennis to volleyball. The brand continues to face the future, aiming towards a more balanced world.