Pai Beauty

Founded in London in 2006 by Sarah Brown, Pai Skincare is a brand dedicated to skincare. The story began when the UK-native experienced a brutal transformation of her skin, from a normal texture to sudden hypersensitivity. Faced with the inefficiency of available products, she became aware that skin sensitivity is not a skin type, it's a condition that can affect anyone at any moment. This realisation pushed her to create her own formulas, relying on the benefits of natural ingredients with reparative properties. That's how Pai Skincare was born, with the name Pai (meaning bounty in Maori) paying homage to the founder's mother's New Zealand origins, embodying the spirit of benevolence that guides the brand. As a B-Corp-certified company, Pai Skincare is committed to supplying organic products that respect the environment and the health of the skin. It also offers several different ranges that respond to specific needs: "Calm" to sooth, "Hydrate" to nourish," "Éclat" to brighten, "Rééquilibre" for oily skin, and "Bien dans son âge" to treat signs of ageing. Among its best-sellers: the wild rose oil, particularly appreciated for its reparative properties, the anti-spot serum made with seaweed or the hyaluronic acid concentrate for brightening. In sum, Pai Skincare embodies a careful, natural approach to skincare, blending efficacy with gentleness for those looking for safe solutions, adapted to their skin.