DYSON

An icon of technological innovation, Dyson excels in the design of high-end home appliances with special attention when it comes to haircare. Founded in 1991 by James Dyson, the British company revolutionised the market with its bagless vacuum cleaner, introducing its cyclone technology which disrupted the industry. Dyson's commitment to innovation is particularly visible through its range for hair. The Dyson Supersonic hairdryer, Airwrap styler and the new Airstrait, which straightens and dries, reflect avant-garde design and cutting-edge technological research. These tools benefit from patented technologies that protect hair from extreme heat and optimise styling. The brand continues to broaden its catalogue, highlighting hair tools that not only perform well, but look aesthetically pleasing, too. With innovations that respond to specific haircare needs, offering effective, gentle solutions for all types of hair, Dyson remains at the forefront of progress, its name synonymous with innovation.