New Balance

Adored by streetwear lovers as running enthusiasts alike, New Balance sneakers need no introduction. And for good reason: they've been a roaring success ever since their founding, nearly 100 years ago. William J. Riley, an English shoemaker recently arrived in Boston, founded the brand in 1906, naming it The New Balance Arch Support Company. Initially specialized in orthopedic footwear and insoles that provided increased arch support, William J. Riley chose the term "New Balance" in honor of the unprecedented stability he sought when he designed footwear to optimize support and weight transfer. In his office, a chicken's leg remained on display. Odd? Definitely, but it was in observing these animals moving that he experienced his original Eureka! moment. In 1938, Riley created his first running shoe for a local running club, but it wasn't until 1960 that the legendary Trackster was born, a running shoe designed according to orthopedic principles and aimed at optimal impact absorption. Today New Balance is focused on athletics, and under the direction of James S. Davis, New Balance marked a milestone in the mid-70s when it equipped the winner of the New York Marathon with the NB 320. This famous pair marked the dawn of a new NB logo and, with it, new factories in the United States and England where the brand still produces today. It should be noted that New Balance has chosen not to sponsor athletes to wear their products: those who are faithful to them are nevertheless legion, a testament to NB quality. Between unmatched performance, custom comfort, advanced materials and an irresistible retro style, the choice seems clear: with New Balance, it's all included.