Napapijri Men

Though its name, a compound of Napa ("polar" in Finnish) and Pirri ("circle" or "circuit") seems Nordic and although its logo resembles a Norwegian flag in homage to the pioneers of the golden age of exploration, Napapijri is not at all Scandinavian. In fact, it was born in Italy, at the foot of Mont Blanc, in 1987. A brand for comfortable, technical clothing, Napapijri began by designing technical bags and then widening its range to create a line of innovative outdoor clothing and accessories. This premium outwear lifestyle brand is among the pioneers. Its Skidoo and Rainforest jackets have become essentials, inspired by the Inuit people and extreme climates. Concerned about the environment, Napapijri, has committed, since 2015, to banning fur and feathers in all its products. As a replacement, the brand uses Thermo-Fibre™ filling that is light, warm, and quick drying. In 2021, Napapijri went even further with its eco-responsibility, continuing to establish its "Choose Future" philosophy, notably with its Spring-Summer 2021 collection designed 90% in organic cotton and 50% in recycled materials. Recently, Napapijri has worked on its offer of new categories, like its first blazer. Baptised the "traveller's jacket", this completely unstructured model in linen or cotton is a relaxed version of a classic piece. Napapijri is a future-facing brand with its vision set on new trends.