La Mer Beauty

Today considered as one of the most popular skincare brands on the market, La Mer's origin story is truly legendary. It was founded by Professor Max Huber, in the 1960s, who few years prior suffered burns during a lab experiment, prompting him to search for an ointment that could restore his skin cells. Close to home, on the shores of California, he found a variety of kelp and dedicated the next twelve years and 6000 experiments to develop the "Miracle Broth" that healed his skin. His secret? A concentrated elixir, derived from the fermentation process of this seaweed, enhanced by using light and sound energy, and enriched with other active ingredients. This cell-renewing elixir became at the heart of the world famous Crème de la Mer (but also today, of all the brand's products), first sold in the 1960s. Even after the passing of its founder in 1991, La Mer continued to produce its products using the same processes and regularly enriched its range by introducing make-up for the complexion. And so that the spirit of the brand lives on year after year, each new Miracle Broth is infused with a few drops of the previous batch, creating a continuity of the formula and its active ingredients.