Passionate about perfumes since an exchange with Raymond Chaillan, essential figure of contemporary perfumery, Ludovic Benneton finally launched his own luxury perfume brand in 2017: Bon Parfumer. Thanks to historic savoir-faire, this French brand quickly became a fixture of the perfume landscape. With extraordinary notes, each Bon Parfumeur creation tells a story about our relationship to the other, about what brings us together: perfume. At the Bon Parfumeur headquarters in Paris, exceptional noses research the brand's forthcoming singular fragrances. Each Bon Parfumeur is made in France in an ethical, responsible way, by local craftsmen in different French cities. The perfume itself is made in Grasse, the world capital of perfume, the bottle is produced in Normandy, the label in Cognac, the packaging in Grignan, and it's all put together in Chartres. Up to 99% of ingredients are natural in origins; the perfumes don't contain any colourants or UV filters, and the glass bottles are 100% recyclable. Bon Parfumeur fragrances are unisex, and named by a number plus its three main ingredients plus a colour that corresponds to their olfactive range. Among the brand's bestsellers, discover the irresistible 103 with notes of tiaré flower, jasmine and hibiscus; 601 with vetiver, cedar and bergamot, as well as 001 with orange blossom, petit grain and bergamot.