Launched in 2019, the brand ANSWR has made it its mission to revolutionise at-home beauty care. Its iconic product, a keratin-based straightening treatment offers an efficient, affordable alternative to costly salon treatments. This treatment, designed to reduce frizz and straighten hair, was applauded for its ease of use and professional-grade results. Besides this iconic keratin treatment, ANSWR offers a whole range of haircare and beauty products, notably shampoos, conditioners and styling sprays. The brand is committed to offering formulas that are respectful of the environment and health, excluding sulphates, parabens and non-vegan ingredients. Thanks to its modern, inclusive vision, ANSWR has built itself into an essential at-home beauty brand, allowing everyone to express their beauty in an independent and ethical way.