MADAME LA PRÉSIDENTE

2017. Meriem Khali-Malone was suffering from alopecia and plagued by constant discomfort related to her curly hair. During a trip to the United States, after deep conversations with proud, curly-haired women, she boldly decided to launch a haircare business, founding Madame La Présidente. In collaboration with a pharmacological doctor friend, she developed a revolutionary formula using 18 vitamins and minerals. It was an innovative formula which served as a solid base for the brand's ascension. Over the years, Madame La Présidente's product range expanded to respond to diverse hair needs. Each product is meticulously developed to target specific issues, like rehydration or scalp repair. The brand also sets itself apart through its visual aesthetic which brings together elegance and modernity, and also for the textures and subtle aromas of its products, which bring a sensory dimension to the haircare ritual. Much more than a haircare brand, Madame La Présidente is a symbol of confidence, innovation and empowerment.