Les Secrets De Loly Beauty

Passionate about cosmetics and adept at creating homemade products, Kelly Massol (AKA Loly) has the habit of discussing black and mixed beauty on her blog called "Boucles et cotons", or "Curls and cotton". With more than 100,000 followers and her ongoing community conversations, the young woman took a leap in 2009 launching her own haircare brand: Les Secrets de Loly. Her mantra? My hair, my power. Her goal? To offer natural and quality products for textured hair. For Loly, a haircare routine is made up of four steps: cleaning, detangling, hydration, and maintenance. Furthermore, her products are designed to meet the needs of particular types of hair, whether wavy, curly, coily or kinky. Among the brand's bestsellers are its Perfect Clean shampoo, the nourishing Magic Twist cream, and the Leave-in Kurl Nektar, a leave-in formula made of 10 vitamin-packed active ingredients. It's a complete range of eco-responsible products, designed for a caring community that believes in self-acceptance. That's the secret of Loly.