Eminence Men

For over 80 years, the brand Eminence, expert in undergarments and loungewear, has been uniting style and quality through a serious, comfortable wardrobe. Based in France, in the Gard region, the brand bets on serious design, reinventing its wardrobe season after season. It all really started in 1946, when the company acquired several Swiss looms with sifted stitches which made it possible to produce an airy mesh fabric. The following year, after returning from a trip to Argentina, Georges Jonathan, the brand's founder, designed a pair of pocket briefs, inspired by the Gauchos' split briefs. Baptised the 108, this model in a fine knit saw dazzling success, and remains today one of the brand's most iconic models. Over the course of decades, Eminence has adapted to trends, never forgetting to use a touch of innovation in its creations. They also have a line of t-shits, vest tops and men's pyjamas in soft, stretchy fabrics, all perfectly designed basics for everyday living.