Puma

We can't introduce Puma without mentioning the historic rivalry between the German brothers Adolf et Rudolph Dassler. After the Second World War, due to personal and professional disagreements, Rudolph decided to end the collaboration he'd had with his brother since 1924. Adolf went on to found Adidas in 1949 and Rudolph started Puma in 1948. From its beginnings, the brand distinguished itself thanks to its innovative approach to design and performance, like with the Puma Atom, the first shoe with screw-on crampons. In the 1960s, the brand continued its boom with the Puma King, which became an iconic football shoe. The brand naturally became a reference in the world of sports, collaborating with star athletes like Pelé, Maradona, and Usain Bolt. Beyond its engagement with sports, Puma also immersed itself in style and lifestyle. The brand has partnered with celebrities like Rihanna and Selena Gomez to create collections at the height of fashion, all while establishing partnerships with sporting events like the FIFA World Cup and Formula 1. With its iconic logo of a puma in motion and its famous motto, "Forever Faster", it's undeniable that the brand embodies a commitment to excellence and dynamism.