Minimaliste Beauty

Changing how we consume and refocusing on the essentials: That's the mission of Églantine and François-Xavier, the couple behind Minima[liste]. After 15 years of experience in the beauty industry, they decided to launch their own cosmetics brand in 2019. Minima[liste] is built on a philosophy of minimalism and purity, standing out for its formulas without water, highlighting active ingredients that are simple, organic and 100% natural in origin. This approach allows the brand to develop products for face and body that are effective, pleasant and practical, respecting skin, people, and our environment. By avoiding water, the products are not only more concentrated but also more sustainable, reducing the necessity of artificial preservatives. As such, the products focus on the skin's basic needs. Among the essentials: the eye contour product, the repairing balm and the "super" cream. These products perfectly incarnate the couple's vision of pure, effective beauty that respects the environment. In sum, Minima[liste] is not just a beauty brand, but a real way of life that invites us to consume more consciously and sustainably.