Living Proof Beauty

Living Proof, founded in 2005 in the US, was born of the encounter between beauty and science. Moved by the motto, "We are the science. You are the living proof", the brand relies on the research of Dr Bob Langer, an MIT professor, and a team of stylists and hairstylists. Their mission: to solve hair problems with advanced technologies, rather than relying on classic solutions based on silicone or heavy oils. Living Proof stands out for its advanced scientific approach, integrating patented molecules like OFPMA, which guarantees lasting results, whether to help smooth flyaways, improve texture or protect hair. The different product ranges respond to varied needs: Perfect Hair Day for perfect day-to-day maintenance, Curl to define and transform curls, Restore to repair damaged hair, and Frizz to tame rebellious manes. Over the years, the American brand has succeeded in conquering hair experts and demanding clients thanks to its innovative and performing formulas. Seriously committed to revolutionary hair solutions, it has even won several awards in the beauty industry. Today, it continues to redefine standards by offering a modern, efficient alternative for all types of hair.