Gr10k Men

GR10K is an Italian luxury streetwear brand, launched by Anna Grassi in 2017. As the granddaughter of Alfredo Grassi S.p.A, a family-owned enterprise that specializes in technical textiles since 1925, it's no surprise that she followed a similar path. Taking inspiration from safety garments such as overalls, made of innovative fabrics, the brand offers practical pieces with a complex stylistic design. GR10K not only stands out for its aesthetics, but also for its core values that revolve around eco-responsibility and experimentation. The collections feature upcycled garments, using unsold archive production surplus from an Italian factory, as well as unusual fabrics (flame retardant, ballistic or highly resistant). The brand's signature looks depict a post-apocalyptic scene with military influences echoing uniforms. Discover its range of unisex raw shirts, cargo pants and outdoor jackets with a contemporary utilitarian vibe. In short, a low-profile wardrobe that proves that form is as important as function.