COLORWOW

Specialised in the treatment and styling of colour-treated hair, the brand Color Wow is known around the world for its technique and incredible results. Already used by the biggest stars like Jennifer Lopez, Kim Kardashian, Ariana Grande, and Dua Lipa, the brand owes its success to the removal of over 60 potentially colour-altering ingredients from its projects. Created by Gail Federici, co-founder of John Frieda, Colour Wow's creative director is no other than Chris Appleton, the fabulous hairstylist to celebrities everywhere. Unique and ultra-innovative, Color Wow products have won over 70 prizes for beauty. Its Dream Coat is among the essentials: A true anti-frizz shield, it's like a mini keratin treatment that protects hair for up to 72 hours. There's also the Dream Filter pre-shampoo that filters the minerals usually present in running water so as to prevent damage to the intensity and beauty of your hair colour. The results? Soft, shiny hair with intense colour that stays longer. The brand's Extra Shine Spray reflects invisible UV rays, converting them into a full-spectrum shine. It will make your mane sparkle immediately.