La Nouvelle Women

Launched in 2014 by the designer Alix de Moussac and the fashion consultant Aurélie Grandemenge, La Nouvelle is a Marseille-based brand that reinvents high-end lingerie. From delicate sets with push-up bras to retro-inflected swimwear, the brand's colourful pieces can be worn as real fashion items, celebrating the natural beauty of each wearer. Because yes, La Nouvelle is modern and sophisticated. It's committed to promoting inclusive beauty and to creating pieces that fit diverse body types. Besides creating pieces that are timeless, the brand is also committed to working with eco-responsible processes. Undergarments and leotards are made from recycled materials and knits made in France, under fair working conditions. In sum, wearing La Nouvelle means wearing second-skin lingerie that embodies audacity, sensuality, and self-confidence.