OUEST PARIS

Arthur Roberts baptised his brand Ouest Paris. This is in reference to southwest France, where he's from, as well as to the American west, which fascinates him, and also to Paris, where he calls home. Created in 2022, the French brand is rich in eclectic influences and aesthetic obsessions; as well as environmental and social concerns which the founder was able to nourish and deepen during the pandemic's confinements. Before launching his own line, this past student of the Atelier Chardon Savard style and design school got his start and proved himself at labels like Maison Kitsuné and AMI PARIS, where he learned a lot of precious formulas without boxing himself in. His universe, which plays with the codes of workwear, surf, denim and skating, is distinctly his and indisputably unique. Made up of functional, androgynous pieces in unique proportions, the mixed Ouest Paris wardrobe is meant for everyday wear. The clothing's resolutely couture character is found in its innovative graphic lines and in the amazing quality of its thick, organic cotton denim. Most of the clothing is fairly produced in Europe, for environmental reasons, and to be able to offer fair prices. The brand's urban cowboy outerwear, Trucker jackets and apron trousers are already cult pieces, both easy to wear and tinted with eccentricity.