New Era

New Era: a name that resonates with style and authenticity in the world of urban fashion. Founded in 1920 in Buffalo, New York, this iconic brand took its first steps by making baseball caps for American athletes. Over the course of decades, the brand evolved, becoming a real icon of the baseball cap. Its reputation rests on the unequalled quality of its products. Its caps, notably the famous 59FIFTY model, are recognised for their impeccably adjusted fits and their structured designs. Worn proudly by baseball professionals, these caps are more than a simple style accessory: They embody a sporty, urban style that's perfectly on trend. The brand doesn't stop at the baseball field; they also offer a wide range of accessories linked to sports and pop culture. From fan merch to clothing collections inspired by urban culture, New Era knows how to stay in touch with the times. Its collaborations with fashion brands and artists only grow its reputation, and the brand's fame is not limited to American territory. New Era is a global brand that resonates with fashion lovers, sporty types, and urban culture aficionados around the world, their caps worn by celebrities, athletes, and fashionistas. Much more than a baseball cap brand, New Era continues to make its mark in the worlds of fashion, sports, and urban culture with a singularly cool, relaxed attitude.