1994. Follower of a healthy and holistic lifestyle, the hairdresser John Masters left the chic salons of New Yorker to start his own haircare brand. Taking the time to perfect effective, environmentally respectful formulas, he saw his first clients in his apartment before opening his headquarters in the heart of Soho. Tested and approved, John Masters Organics products are characterised by their quality natural ingredients, sourced locally from small businesses and herbalists. They blend plants, flowers, seeds and vegetal oils with minerals and antioxidants. The results? Soft, nourished hair with volume and shine. Now available in more than 40 countries around the world, this eponymous brand has extended its collections for face and body care, bringing professional results to your home.