Fekkai Beauty

Born in 1958 in Aix-en-Provence and trained in Paris, Frédéric Fekkai has always cultivated a creative flare, animated by the desire to amplify everyone's individual beauty. In 1989, he moved to New York and quickly became an unstoppable force. He revolutionised the world of hairstyling by liberating hair from smooth, perfect styles, introducing a sexy, tousled look. This innovative approach propelled him to fame, culminating in his first salon, at Bergdorf Goodman, on Manhattan's legendary 5th Avenue. His salon quickly became synonymous with a holistic beauty experience where every detail was designed to bring exceptional customer service. Among the brand's iconic innovations, there's Technician Colour, a range specially designed to protect dyed hair. But Fekkai did not stop there: Pioneer in the "skinification" of hair, he developed products inspired by skincare, nourishing the scalp to promote healthy, vigorous growth. In collaboration with specialised labs, these formulas, like the Apple Cider collection, integrate cutting-edge ingredients and sensual textures recalling the most desirable anti-age serums. Today, the name Fekkai embodies luxury and sophistication. By offering products that transform all types of hair, Fekkai continues to seduce those in search of exceptional haircare, promising impeccable results and an incomparable sensory experience, in the innovative, creative legacy that is Frédéric Fekkai.