Created in 2017 by the designer Tue Deleuran, Colorful Standard is a Danish clothing brand with comfortable, minimalist silhouettes. It distinguishes itself through a commitment to sustainability, simplicity, and quality in basics for women and men. Its DNA? A vast palette of colours, offering a range of options from neutral and soft tones to more intense and vibrant shades. Its credo? Highlighting the use of sustainable materials, privileging organic cotton and other natural fabrics. This approach aims to reduce the environmental impact of clothes manufacturing while still maintaining their quality. Attentive to ethics, the brand is committed to respecting safe labour practices by collaborating with partners who share their values. When it comes to designing wardrobe essentials like tees, jumpers, and hoodies, the brand favours sustainability and timelessness rather than ephemeral trends. The brand also uses eco-responsible dying methods which use less water and fewer chemical products than conventional methods. This practise attests to the company's environmental commitments at all levels of production and to the growing importance of sustainable fashion. By combining timeless aesthetics, ethical commitments and sustainable materials, Colorful Standard offers quality clothing while limiting its environmental impact, in other words: chic, sustainable style.