Boucleme Beauty

For the curly-haired, Bouclème has the answer! It took Michele Scott-Lynch years to wear her curls with confidence. Between straightening and dyeing, the young woman made herself a promise: To create a beauty brand with quality products for the infinite power of curls. In 2014, she launched Bouclème, a British brand specialised in wavy, curly, and frizzy hair. The brand's mission: to free the curl. All of its products are natural and cruelty free, without sulphates, silicon and parabens, and they are made of 92% plant-based active ingredients and essential oils, extremely nourishing and also biodegradable and respectful of the environment. To reach all women, Michele designed ranges of products for all kinds of curls and specific needs. The goal? To support strong, hydrated, natural curls. Among the brand's bestsellers: a curl-defining gel, a no-rinse cream, ultra-hydrating shampoo and conditioner and a nourishing mask to bring that final touch to one's haircare routine.