7 FOR ALL MANKIND MEN

Jeans: a luxury accessory? Long since considered a staple of the casual uniform, denim took a drastic turn in the year 2000 when Michael Glasser, Jérôme Dahan, and Peter Koral joined forces to create 7 For All Mankind. The trio's goal? To make denim a premium article, capable of drawing the hottest celebrities. It was smart, and the label's name spoke to the idea that everyone should have seven pairs of jeans in a well-rounded wardrobe — one for each day of the week. Based in Los Angeles, a city hailed for its at once laid-back and luxurious style, the brand launched to much fanfare and offered pairs starting at $200. They flew off the shelves and into the hands of American sweethearts like Jessica Alba, Ashton Kutcher, and Miranda Kerr. Needless to say, the jeans were a roaring success. In 2002, two years after its launch, 7 For All Mankind expanded its horizons even further with a new men's line, joined three years later by one for kids. Today, over twenty years after its founding, the label's success story is still going strong. If the founders moved on in the 2000s, their successors have run a tight ship since then and set their sights on novelty: sweaters, jackets, tops — 7's wardrobe has expanded considerably, and today covers nearly all the known categories. Indeed, enough to clothe humanity itself.